Ginever Entertainment is an unincorporated commercial business venture headquartered in the United Kingdom (with some staff from the United States) which develops commercial video games and other forms of entertainment. It is the second organization to have been launched under the Ginever brand and the official successor to The Ginever Alliance.
The most famous Ginever project is probably The Game of Inevitable Frustration, a 2D frustration platformer built in Unity. It is also well known for its many years as a non-profit game modding group, during which it led development of the Robbit mod pack for Minecraft and several other free game modding projects.
Ginever Entertainment was officially formed in January 2017 by Robert James Dennington (Tinytimrob) and Trevor Sparks (Medessec) with the objective of developing commercial video game projects under the Ginever brand.
Prior to the formation of Ginever Entertainment, the Ginever brand was managed by the Ginever Alliance, a non-profit alliance between the administrators of The Ginever Block.com which was founded by Dennington and Sparks in November 2009. The main objective of the alliance was to provide a community space where people could play, develop and share video games. This culminated in several successful projects, most notably the Robbit mod pack for Minecraft. However, operating the alliance as a non-profit venture proved to be very expensive, as the donations received from players very rarely met the operating costs of the alliance. It was eventually decided to close down the service at the end of 2016.
A subsequent review of Ginever at the start of 2017 looked into making it more financially sustainable. This led to the creation of Ginever Entertainment, a new commercial business venture under the Ginever brand. At the time of the formation of Ginever Entertainment, it took up the mantle of running Ginever and managing the brand, inheriting the legacy of the Ginever Alliance and its predecessors in the process.
Developers and Staff
The following people are on the staff or help to develop projects:
- Robert James Dennington (lead)
- Trevor Sparks (lead)
Sound & Music
The main active project at this time is The Game of Inevitable Frustration.